Lamont Franklin - Men's Basketball Coach - George Washington University Athletics

Lamont Franklin

Title:
Assistant Coach
Email:
lamontfranklin@gwu.edu
Phone:
994-0339

Lamont Franklin was promoted to Assistant Coach in June 2023 and enters his fourth year as a member of the GW coaching staff. Franklin previously served as Director of Player Development in 2022-23 and Special Assistant to the Head Coach & Director of Scouting in 2021-22.

In his first two years at GW, Franklin served as an advisor to the Head Coach, overseeing advanced scouting of future opponents, breaking down game film, leading data analysis for the purposes of program and player development, and contributed to the development of game strategy and planning practices.

During the 2022-23 season, he was instrumental in the development of A-10 Rookie of the Year Maximus Edwards, A-10 Most Improved Player Brendan Adams and First Team All-Conference performer James Bishop IV. Adams and Bishop notably saw marked improvements from the year prior in most statistical and analytical categories.

Franklin also had a large hand in the recruitment and on-court success of 2023-24 A-10 All-Rookie selection Darren Buchanan Jr. Franklin's DMV roots have also aided the Revolutionaries in retaining local talent such as Buchanan (Washington, D.C.), Garrett Johnson (Oakton, Va.), Jacoi Hutchinson (Laurel, Md.), Ty Bevins (Clinton, Md.) and Jalen Rougier-Roane (Bowie, Md.).

A native of Seat Pleasant, Md., and two-time All-Met and All-Prince George's County selection, Franklin spent four seasons as the Director of Operations at Miami (Fla.). With the Hurricanes, he was responsible for a wide range of duties including, but not limited to, budget management, on-campus recruiting, and camps, while serving as a liaison for the program to multiple functions/offices throughout the university.

In his distinguished 20-plus years on the sidelines, he has coached and mentored 26 professional players, including three NBA Draft picks, 20 All-Conference performers, and two NCAA leaders in 3-pointers made.

Franklin graduated from UNCW in 1997 after serving as team co-captain for two years and earning All-CAA Defensive team honors as a senior. Three months following graduation, he began his coaching career as an assistant coach at his alma mater, guiding the Seahawks to the program's first postseason appearance, first 20-win season and second straight CAA Regular Season Championship.

He then moved on to Howard University in the District for two years before joining the staff at Mount St. Mary's in 2000. Franklin then joined the staff at Florida A&M where he was promoted to associate head coach after one year and assisted in leading the Rattlers' first winning season in 10 years.

The DMV native then returned back to the area in 2003 to serve as an assistant at Towson before moving on to the College of Charleston. He was named head coach of Cedar Park Christian School in Bothell, Wash., in 2005. He was twice named Coach of the Year and led the program to its highest state tournament finish in school history.

Franklin then moved to Charlotte, N.C., to become the first-ever head coach at Johnson & Wales University from 2009-2011 while also pursuing an MBA in Sports Marketing & Management from UNC Charlotte. In addition to his duties as head coach, Franklin was instrumental in the development of the school's athletic program. Following a stint in the corporate arena, he returned to college coaching as an assistant at Florida A&M in 2015 before moving on to Miami.

In addition to his MBA, Franklin owns a bachelor's degree from UNCW in Business Information Systems. He hails from a basketball family with his older brother, Levi, currently leading the boys' program at The Potomac School in McLean, Va., as well serving as a head coach in the New World AAU organization, and his middle brother, Larry, serving as the head coach at Landon School in Bethesda, Md. Coach Franklin is married to Lisa and the couple has three children, Cameron, Kennedy and Braedon.