George Washington University Athletics
Monumental Cherry Delights DC
3/6/2026 12:19:00 PM | General
George Washington University Athletics, in partnership with Serendipity, is proud to announce Monumental Cherry as the official name of the university's custom, co-branded ice cream flavor. The exciting cherry flavor was named by the GW community through a contest inviting students, alumni, faculty, and fans to submit their most creative, DC-inspired names.
Serendipity's commitment to giving back is evident, as a portion of the proceeds from Monumental Cherry will directly support the Buff and Blue Fund, specifically benefiting mental health initiatives and health awareness programs for GW student-athletes.
"This partnership is about more than just great ice cream—it's about supporting the well-being of our student-athletes through Monumental Cherry," said George Washington Associate Vice President and Director of Athletics Michael Lipitz. "We're excited to team up with a fun, mission-driven brand like Serendipity to bring our community something new and meaningful."
Monumental Cherry is available to purchase at all Smith Center events, in Shenkman Hall and District House, and will soon be available in markets around campus.
About Serendipity Frozen
Serendipity's commitment to giving back is evident, as a portion of the proceeds from Monumental Cherry will directly support the Buff and Blue Fund, specifically benefiting mental health initiatives and health awareness programs for GW student-athletes.
"This partnership is about more than just great ice cream—it's about supporting the well-being of our student-athletes through Monumental Cherry," said George Washington Associate Vice President and Director of Athletics Michael Lipitz. "We're excited to team up with a fun, mission-driven brand like Serendipity to bring our community something new and meaningful."
Monumental Cherry is available to purchase at all Smith Center events, in Shenkman Hall and District House, and will soon be available in markets around campus.
About Serendipity Frozen
Serendipity Frozen makes feel-good desserts with non-GMO ingredients and unforgettable flavors. The brand is built on the belief that the little things make the biggest difference, and supports the Rare Impact Fund on their mission to expand youth mental health resources and reduce stigma through community-led initiatives.
Every purchase helps make an impact. Learn more at findserendipity.com or follow @serendipitybrands.
Every purchase helps make an impact. Learn more at findserendipity.com or follow @serendipitybrands.
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