George Washington Athletics Announces Serendipity as Official Ice Cream Partner
6/10/2025 9:35:00 AM | General
Washington, D.C. – George Washington University Athletics is proud to announce a new five-year partnership with Serendipity, naming the iconic brand the Official Ice Cream of the GW Revolutionaries.
As part of the partnership, Serendipity will launch a custom, co-branded ice cream flavor—with a twist. The exciting cherry flavor will be named by the GW community through a contest inviting students, alumni, faculty, and fans to submit their most creative, DC-inspired names. The winning entry will be featured on packaging and sold both on and off campus.
In addition to sweetening the gameday experience, Serendipity has committed to giving back. A portion of the proceeds from the new flavor will directly support the Buff and Blue Fund, specifically benefitting mental health initiatives and health awareness programs for GW student-athletes.
"This partnership is about more than just great ice cream—it's about engaging our community and supporting the well-being of our student-athletes," said George Washington Associate Vice President and Director of Athletics Michael Lipitz. "We're excited to team up with a fun, mission-driven brand like Serendipity to bring something new and meaningful to GW."
The yet-to-be-named product will be available for purchase at the Smith Center during the 2025-26 basketball season, around campus, and at retail.
"We're proud to launch our partnership with George Washington University, combining on-campus distribution with a deeper commitment to mental health through our support of the Rare Impact Fund,"Â said Bob Gorman, CEO of Serendipity Brands.
About Serendipity Frozen
As part of the partnership, Serendipity will launch a custom, co-branded ice cream flavor—with a twist. The exciting cherry flavor will be named by the GW community through a contest inviting students, alumni, faculty, and fans to submit their most creative, DC-inspired names. The winning entry will be featured on packaging and sold both on and off campus.
In addition to sweetening the gameday experience, Serendipity has committed to giving back. A portion of the proceeds from the new flavor will directly support the Buff and Blue Fund, specifically benefitting mental health initiatives and health awareness programs for GW student-athletes.
"This partnership is about more than just great ice cream—it's about engaging our community and supporting the well-being of our student-athletes," said George Washington Associate Vice President and Director of Athletics Michael Lipitz. "We're excited to team up with a fun, mission-driven brand like Serendipity to bring something new and meaningful to GW."
The yet-to-be-named product will be available for purchase at the Smith Center during the 2025-26 basketball season, around campus, and at retail.
"We're proud to launch our partnership with George Washington University, combining on-campus distribution with a deeper commitment to mental health through our support of the Rare Impact Fund,"Â said Bob Gorman, CEO of Serendipity Brands.
About Serendipity Frozen
Serendipity Frozen makes feel-good desserts with non-GMO ingredients and unforgettable flavors. The brand is built on the belief that the little things make the biggest difference, and supports the Rare Impact Fund on their mission to expand youth mental health resources and reduce stigma through community-led initiatives.
Every purchase helps make an impact. Learn more at findserendipity.com or follow @serendipitybrands.
Every purchase helps make an impact. Learn more at findserendipity.com or follow @serendipitybrands.
No Bag Policy PSA
Tuesday, August 19
2025 SAMH Campaign Video
Tuesday, May 20
2025 The Georgeys Recap Video
Wednesday, May 07
GW Athletics: Coach Ganiyat Adeduntan Intro Event
Monday, April 07