George Washington University Athletics
GW Partners with Athletic Solutions to Launch adidas NIL Locker Rooms
4/13/2026 9:00:00 AM | General
Partnership allows student-athletes to create an NIL platform built for them
The George Washington University and adidas are proud to announce a new partnership with Athletic Solutions that will expand NIL opportunities for GW Revolutionaries student-athletes through the launch of official adidas NIL Locker Rooms—customized online storefronts available to every GW student-athlete who chooses to participate.
Powered by Athletic Solutions, the GW Revolutionaires NIL Store, gives student-athletes the opportunity to open and promote their own personalized online store. Fans will be able to browse and purchase these items and directly support their favorite George Washington University student-athletes. With every purchase, George Washington student-athletes receive direct payments from the sale of their merchandise. Fans will be able to browse and purchase from over 150 different styles including headwear, tees, fleece, and accessories from Adidas and other accessory brands in the collegiate space.
About Athletic Solutions
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.
Quotes on the PartnershipÂ
"Having the opportunity to partner with Athletic Solutions is a tremendous win for our student-athletes," said Markus Jennings, Deputy Athletic Director and Chief Revenue Officer. "At GW, we are committed to putting our athletes first. This platform gives them a seamless, accessible way to maximize their Name, Image, and Likeness value while deepening their connection with our incredible Revolutionaries fan base."
"Partnering with George Washington University means partnering with excellence," said Tom Feiden, President & CEO of Athletic Solutions. "Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We're proud to partner with George Washington University."Â Â
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Powered by Athletic Solutions, the GW Revolutionaires NIL Store, gives student-athletes the opportunity to open and promote their own personalized online store. Fans will be able to browse and purchase these items and directly support their favorite George Washington University student-athletes. With every purchase, George Washington student-athletes receive direct payments from the sale of their merchandise. Fans will be able to browse and purchase from over 150 different styles including headwear, tees, fleece, and accessories from Adidas and other accessory brands in the collegiate space.
About Athletic Solutions
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.
Quotes on the PartnershipÂ
"Having the opportunity to partner with Athletic Solutions is a tremendous win for our student-athletes," said Markus Jennings, Deputy Athletic Director and Chief Revenue Officer. "At GW, we are committed to putting our athletes first. This platform gives them a seamless, accessible way to maximize their Name, Image, and Likeness value while deepening their connection with our incredible Revolutionaries fan base."
"Partnering with George Washington University means partnering with excellence," said Tom Feiden, President & CEO of Athletic Solutions. "Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We're proud to partner with George Washington University."Â Â
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