George Washington University Announces Partnership with adidas

WASHINGTON – George Washington University and adidas entered a 5-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Colonials through the 2024 season. GW Director of Athletics and Recreation Tanya Vogel announced the deal.

"adidas is a global leader in the world of sport and we are thrilled to enter into this agreement," said Vogel. "It became clear to us that adidas will be a true partner as we strive to achieve excellence in all that we do. Our GW students, coaches and staff come to the Nation's Capital to change the world and adidas is perfectly positioned to join our team in this pursuit."

"George Washington has an unwavering commitment to excellence and a remarkable track record in both academics and athletics," said Jim Murphy, senior director of NCAA Sports Marketing at adidas North America. "We're proud to partner with GW and bring our best and most innovative gear to their athletes, coaches and fans."

A leader in sport and innovation, adidas will outfit athletes across GW's 27 varsity men's and women's intercollegiate sports. adidas and GW will also co-create gear for coaches, staff and fans of the Buff and Blue.

GW Athletics boasts a history dating back more than 100 years and includes championships won in 19 different sports. GW has sent more than 25 players to the NBA, including Yuta Watanabe, Japan's all-time leading scorer in the association. Additionally, multiple former student-athletes have gone on to compete in the Olympics, including men's basketball's Pops Mensah-Bonsu (England) and three-time bobsled medalist Elana Meyers Taylor, a GW softball alumna. The 3-Stripes are recognized the world over, and this partnership is fitting for GW Athletics.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

WHAT THEY'RE SAYING...

Jamion Christian, Men's Basketball Head Coach
"We have a tremendous opportunity to do something very special here, and it's great to have a commitment from adidas that supports our ambitions. They share in our belief that we have the power and opportunity to change lives and change the world for the better. As we build this program into a championship contender, adidas will be a catalyst in helping us achieve our goals."

Jennifer Rizzotti, Women's Basketball Head Coach
"GW women's basketball has high expectations for everything that touches our program and this partnership is no exception. It provides our student-athletes the opportunity to collaborate with a worldwide company and apparel provider."

Gregg Ritchie, Baseball Head Coach
"Having adidas as a partner aligns us with a brand that is making serious strides to be an industry leader in baseball. Not only are many of the pros that our young men aspire to be adidas athletes, but their commitment to providing the finest quality in performance gear to maximize potential and ability is strong. With adidas and their association with excellence backing us, we'll be able to recruit and develop our student-athletes at the highest level. GW and adidas are the perfect blend for championship level achievement. We are proud to wear adidas."

Margie Foster-Cunningham, Gymnastics Head Coach
"This announcement is awesome for our program. GW Gymnastics is respected among the elite college women's gymnastics programs and we are all about quality. adidas is a perfect match. We will be proud to wear the adidas brand."

Nicole Early, Associate Athletics Director, Senior Woman Administrator
"This new partnership with adidas will allow us to offer our GW fans around the world the best in style and gear. We're excited to see our whole community in the newest fan fashions as they cheer on their favorite G-Dub teams at home and on the road."

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